At Ping Identity, I lead the evolution of the core web experience for the Ping Identity marketing website.
By synthesizing quantitative and qualitative user data, I restructured the site's information architecture to reduce friction and improve discoverability for enterprise security buyers.
I developed a suite of high-fidelity templates for capabilities, solutions, and customer stories pages that prioritized readability and brand storytelling. This work ensured that every touchpoint felt cohesive, premium, and aligned with Ping’s position as a leader in identity security.
UX/UI Design, Content Strategy, Creative Direction, Project Management